The Problem Isn’t Your Body.
Do you ever wonder why you have a tough time finding clothes to fit? It’s simple. The majority of clothes aren’t made for the average women.
Glance over the women’s clothes in the Bay, for example, and you’ll soon notice that the majority of the floor space is dedicated to average sizes while petite and plus sizes are tucked away (usually off the beaten path or even in hard-to-find places) taking up very little space in comparison to the rest of the clothes. In most stores, there simply are no Plus or Petite sizes.
Here a few statistics that may surprise you; numbers will vary depending upon who organized the numbers, but generally, they’re in the same ball park.
HEIGHT / WEIGHT / WAIST
The following are average statistics for females in the USA over 20
National Center for Health Statistics (2007 – 2010)
A study of the shapes of over 6,000 women, carried out by researchers at the North Carolina State University circa 2005, found that:
Banana (H) = 46% (Shoulders & Hips equal width)
Pear (A) = just over 20% (Hips wider than shoulders)
Apple (O) = just under 14% (Stomach area larger than shoulders & hips)
Hourglass (X) = 8% (Shoulders and Hips equal width with a very defined waist)
60% of women identify themselves as Plus Size according to the Huffington Post.
Yet less than 10% of floor space is dedicated to specialty sizes.
If you’re interested in reading more about why there are less clothes for Plus Size women even though up to 60% of the (American) population needs these sizes, the NY Times has a very interesting article.
If you don’t care to read it, in a nutshell:
“Thin people are more like one another; heavier people are less like one another. With more weight comes more variation. “You’ll have some people who gain weight entirely in their trunk, some people who will gain it in their hips,” Fasanella continued. “As someone getting into plus-size, you can either make clothing that is shapeless and avoid the question altogether or target a segment of the market that, let’s say, favors a woman who gets larger in the hip. You really have to narrow down your customer.” A designer must then find a fit model who represents that type and develop a pattern around her. But even within the subcategories, there are levels of differentiation. “Armholes are an issue,” Fasanella told me, by way of example. “If you have decided to go after the woman who is top-heavy, well, some gain weight in their upper arms and some do not. There are so many variables; you never win.”
Likewise, Petite sized women have a tough time finding stylish clothes especially if the petite woman is under a size 6. Often they have to resort to buying clothes from stores for teens which doesn’t suit their adult needs.
According to Bella Petite, 70% of females fall into the petite sizing category (under 5’4” or under 5’3, depending upon which sizing standards you refer to).
Bella Petite adds that the “modeling industry and clothing designers (are) catering to a market representing only a mere three percent of women at 5′9″ and above here in the United States.”
WHAT’S YOUR FIT SOLUTION?
- Shop in different stores to experiment with different brands. Be prepared to try on LOTS of clothes.
- Fit the largest area then have the item tailored for a perfect fit.
- Have clothes tailor made … it’s truly worth the investment. You’ll own much less but you’ll absolutely love everything you wear. Plus, you get to pick the fabric, print, colour and more. You’ll own a one-of-a kind item. A custom made pencil skirt starts at $40 (plus fabric) and a dress can be made for under $100 (plus fabric). TRULY WORTH EVERY PENNY!
- Talk to me! Contact me using the pop-up form.